AUGUSTA — There are too many variables to determine conclusively which Maine municipalities and counties spend the most per capita on lottery tickets and no evidence that the state’s $231 million lottery has targeted the poor in its marketing, a study released Friday...
Lawmakers from both parties question preliminary findings that show no evidence the state specifically targeted particular segments of the population in its marketing. The review comes after an investigation by the Maine Center for Public Interest Reporting that found lottery sales in Maine jump as unemployment increases.
The Government Oversight Committee wants to know if “any particular demographic groups or regions of the state” are specifically targeted by the state lottery’s advertising, and “who has responsibility for overseeing those decisions.”
The Office of Program Evaluation and Government Accountability will also determine how winning a lottery prize may affect a person’s eligibility for public benefit programs.
Gov. Paul LePage said he believes the Maine State Lottery “absolutely” targets the poor and that if legislators passed a bill to end the lottery, he would sign it immediately.
Reacting to an investigative series by the Maine Center for Public Interest Reporting, the legislature’s Government Oversight Committee has voted unanimously to fast-track a study of the Maine State Lottery. Panel members are keen to learn if the Lottery’s advertising strategy specifically targets Maine’s poor.
Lawmakers from both parties on Wednesday called for a bipartisan effort to pass legislation implementing a ban on people on public assistance buying lottery tickets with taxpayer-funded benefits.
The call to action follows revelations this week by the Maine Center for Public Interest Reporting that recipients of public assistance won $22.4 million in lottery prizes since 2010, including eight jackpots worth at least $500,000 apiece. The information was obtained through a public records request to the state Department of Health and Human Services (DHHS).
People on public assistance spent hundreds of millions on the lottery – and took home $22 million in winnings
Mainers on the state’s three major public assistance programs spent hundreds of millions on lottery tickets from 2010 to 2014 and won $22 million, according to a state analysis obtained by the Center through the public records law and an economist expert in state lotteries. Winning does not necessarily disqualify recipients from remaining on any of the programs (food stamps, aid to families and MaineCare). This is the fifth story in the series, “Lottery: Selling hope to the hopeless.”
Lawmakers from both parties are calling for closer scrutiny of Maine’s $230 million-a-year state-run lottery, including determining if its advertising targets Maine’s poor, who are the state’s most avid players.
The Maine state lottery receives little oversight by the state legislature because, as one ex-legislator put it, the state is “drunk” on the $50 million revenue that ticket sales add to the state treasury and no one wants to question the ethics of state-promoted gambling if it might mean giving up that money.
When the state lottery began in 1973, Mainers were not buying tickets at the rate officials had counted on. The state’s response, which continues to today, was to spend millions on marketing and ad campaigns to entice once-flinty Mainers to gamble on long-odds tickets in hopes of getting rich quick. The lottery has more than tripled its in-state advertising expenditures since 2003. It now budgets $3.5 million a year for promoting its Maine and Tri-State lotto games, big jackpot draw games it operates with New Hampshire and Vermont.
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